Marketing Strategies

Marketing Plans

• Business review

• Research and analysis of the industry and available markets

• Identify a target market for the product

• Identify strengths, weaknesses, opportunities, & threats (SWOT)

• Identify and evaluate the competition

• Identify sales & marketing goals and objectives

• Derive marketing strategies – product, positioning, pricing, & distribution

• Product launch plan

• Develop a tactical action plan - advertising, promotions, branding, & packaging

• Plan Implementation

Market Research & Analysis

• Local, national and international market research

• Identify market share, size and potential

• Competitor profiling and information

• Identify opportunities, distribution channels, and pricing

• Identify market requirements, standards and associations